This case describes a new product success story, set in a competitive business climate.
Coffee and Tea at-home, away-from-home, specialty, single serve, etc. GMCR is a global coffee company that acquired the Keurig brand in The case study in the textbook, Strategic Management, talks about the history of Keurig in depth.
Their initial success came with introducing the new single serve brewer to the office coffee service OCS market, through office product distributors. The company website discusses the new name change: The Company became a private company from a publicly traded company.
Brian Kelley was the president and CEO for the past four years. This is so new that even their website is not updated with the new leadership information. Kelley will become vice chairman of the board. Keurig declined to comment beyond its press release regarding why Kelley was replaced Malcolm.
Below are the financial results for Keurig Green Mountain for The bargaining power of buyers is high because every dollar has a vote; the cost to switch brands is very low—in fact, they may save money!
The bargaining power of suppliers is very high. The Arabica coffee farmers wield a lot of power, as GMCR is dependent upon them; however, they could go to another region and try to find a similar taste, if necessary.
If the costs of the green coffee beans or the plastics used to make the brewers go up, the company will really be in a bad position.
The case study in the textbook, Strategic Management, discusses the very real need for GMCR to keep their price point low in order to support their expansion into the consumer homes Dess et al.
The threat of substitute products and services is relatively high, because there are already so many coffee companies.
The differentiating factor of a Keurig is no technological mystery. Meaning, other companies have already figured out to build one from their own patented designs to compete with the single-serve brewer. In the case of this company, those two went hand in hand.
GMCR was successful and began to acquire many brands that were strategically placed in the coffee industry and geographically. GMCR strategically placed itself in the hands of very different distribution channels: Now they are entering the cold beverage sector and licensing Coca-Cola to help with that.
The case study in the textbook, Strategic Management, mentioned that now that GMCR has done so well, they are focusing on corporate social responsibility and giving back to the community: In their annual report, GMCR stated that their success was supported by their long-standing commitment to social and environmental responsibility see Exhibit Entrepreneurial Strategy As mentioned in the textbook, the entrepreneurial strategy involves aligning with other leading companies Dess et al.
Other companies can do this as well.Group 2 - Keurig Case - Download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation slides online.
Scribd is the world's largest social reading and publishing site. Keurig Green Mountain- Strategic Management. Search this site. Home. Business Strategy, Differentiation, Cost Leadership, and Integration SWOT Analysis. VRIO Framework. Keurig Green Mountain in the News.
Mergers and Acquisitions. Organizational Design, Structure, Culture, and Control. Keurig Green Mountain is secretive about how many K-Cups the company actually puts into the world every year.
The best estimates say the Keurig pods buried in would actually circle the Earth. KEURIG AT HOME CASE ANALYSIS Main Problem: Keurig Inc.’s main concern is how to obtain the position they want in the at-home coffee market segment without losing their share of the office coffee segment (OCS) and while .
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Watch Queue Queue. Watch Queue Queue. The following SWOT analysis of Keurig highlights some strategic considerations: Keurig’s products are popular due to the variety of flavor options and the convenience of use.